She is always looking for the difference and her best creation proof itself for several years. It is growing up and walking into the new path of its best with mindful development,

excellent selection of raw materials and fully devoted to all processes.  
   Today, our “Puff Stick Khun Toy” family is ready and prideful to deliver you the finest taste of our creation.

We are welcoming you to join the new experience at all
“Puff Stick Khun Toy” branches nationwide.

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   It started with an ordinary curry puff shop in Saraburi Province. Amongst the customary competition of traditional curry puff which is recognized as the product of Saraburi, Khun Toy (Ms. Thansita Itthikornjiranont) put her effort to set the strength to her product. She devoted herself to create the new variety of stuff of curry puff to fulfill the teenagers’ demand, as well as the modern and outstanding packaging to differentiate from the outdated image of the shop.

   Nevertheless, this was not good enough to become the leader of the market; it could be better. Therefore, Khun Toy turned her attention to the product itself, examined the cause of the problem, and analyzed what it was; what the fault was, and how it could be improved.  

   With the problem of eating curry puff: its big size, inconvenient to hold, or the unvaried of stuff, “Puff Stick” was created and it dissolved all the problems. “Puff Stick” is convenient to eat and the newly developed flour recipe is not crusty and scattering. The mixed and adapted stuff ingredients produce new snacks, the “Puff Stick” which is very popular till today.

  “Puff Stick”, the famous snack of Saraburi Province developing from curry puff, the well-known product of the province, which the flour and stuff recipes are created, modified, and adapted to become the delectable and tasty snack for everyone, has been operated for 9 years (since 2009). The constant development is witnessed and we are now ready for expanding the branches in the future. 

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Today, The Puff Stick is created by 92 Kham-im Co., Ltd.
by Ms.Thansita Aitthikornjiranon (Chairman of the Board),
Mr. Kham Aitthikornjiranon (MD/GM),
and Mr. Ek-isara Sareekom (MD/CMO)
We are always looking for the difference and our best creation proof itself
along several years. It is growing up and walking into the new path
of its best with mindful development, excellent selection of raw materials,
and fully devoted to all processes.
Today, our “Puff Stick Khun Toy” family is ready
and prideful to deliver you the finest taste of our creation.
We are welcoming you to join the new experience at all
“Puff Stick Khun Toy” branches nationwide.

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    We create the changes and innovations to the lifeless market of curry puff, make the difference in the original uniqueness, integrate the prototype and contemporary perfectly, and determine to serve savor for our customer’s happiness. 

We are ready and proud to spread the Taste of Happiness to everyone living in Thailand and worldwide to make a difference. We are promising to bring about the difference and savor steadily.

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Taste of Happiness

   This policy emphasizes the significance of the consumer. The company realizes that to sell products in the upper market the customers definitely expect tangible returns, which is the tasty snack, and the intangible returns, which is happiness and impression of the excellent service and friendship from our staff. 

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Make a Different

     The policy aims to make a difference creatively. The key famous product of the company has been created and developed to become an innovation and open the new market. From this point, the company gives the priority to research and development as we foresee that we need to develop and make a progress on creating new creativity to respond to consumer’s demands continually. 

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Before 2009,

     The shop was established as the ordinary business person selling curry puff amongst the competitors who dominated the market. We tried to gain the market share by adding outstanding points to the products, such as   

- modifying packaging to be modern as the competitors still used outdated and unattractive packaging.

- creating and developing new curry puff stuff to taste sweet such as chocolate stuff.

- participating in the Curry Puff Contest which was very successful as we won the prize, and became well-known since then.

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In 2009,

    The company invented and developed Puff Stick by making it longer but still used the same flour recipe. The new stuff was created to catch up with the trend in Japanese food and they were introduced to the market as the premium of curry puff at first. Afterward, Puff Stick became well known from word of mouth. As a result, the company processed the trademark and patent registration.

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In 2010,

   The first logo was used to present the outstanding point to customers while the branch at Palio, Khao Yai was opened to expand the distribution channel. Khao Yai, at that time, was the new popular tourist site so the branch set the perception of consumers wider. There were numbers of online reviews and the products were very well welcomed by tourists, including artists, actors and actresses, and famous people.

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In 2011,

    The Palio, Khao Yai branch was shut down due to the venue problem. Therefore, the company dedicated the time to the Saraburi branch mainly. However, the key marketing plan was the word of mouth. Sales volume increased gradually but it still was in the interest of mass media, such as TV shows and printed media who contacted for interviews.

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At the beginning of 2012,

    It was the critical period of the business when we decided to increase production by 5 baht per piece due to the loss problem. It had a great impact on the consumer at first. However, the situation was relieved. During this year, we started focusing on the online market. Facebook page was created to advertise products and distribution channels. We decided to start the new branch in Chatuchak Market in October and the selling price was 25 baht per piece. The feedback was great and the customer base expanded positively. The products were in the interest of Thai and foreign tourists. From this point, Thai and foreign investors made a contact to buy the franchise. However, we were not ready for the expansion so we could not process a franchise business as offered. Furthermore, the business was successful in patent registration for product design after the three-year effort and process.

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In 2013,

    The company changed the image by using the new logo and opening the new branch, Muak Lek Branch, located on Mittraphap Road, which was used as the second manufacturing site as well.

-The operation plan was more explicit to support the franchise business.

-Product research and development were conducted to maintain the quality of the product and extend the storage period. Eventually, two franchises, Hua Hin Branch and Rayong Branch started the business.

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In 2014,

      The expansion of sales volume in Bangkok was impacted by the unrest situation that resulted in the unsatisfied performance of both franchises. Additionally, the burden of the high cost of logistics forced the company to change its business strategy. Unfortunately, both franchises did not willing to give well cooperation. As a result, there was an agreement to close down both branches.

-The business put more investment in research and development solemnly to develop flour recipe and resolve problems.

-Products were tested in the food laboratory at Kasetsart University to study the product storage and nutrition fact.

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In 2015,

       Puff Stick's business expanded constantly. Thus, the company reconstructed Saraburi Branch to be bigger to support the increasing number of customers. The packaging was improved by coating the pack and the box. 

-Petty patent registration was processed for the flour recipe. Besides, marketing information was investigated to increase distribution channels and set an efficient franchise system.

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In 2016,

       The company was registered as juristic entities and focused on a systematic work system and marketing planning.

-For the manufacturing, the factory was expanded to support the opening of the franchise in mid-year. Consequently, the company had 6 branches that were going to start in June. It was expected that there would be more branches by the end of the year. 

-The next direction of the company was to step forward and become professional. The application for factory license and FDA license was in process, including Good manufacturing practice (GMP) and Hazard Analysis and Critical Control Points (HACCP) that were certified by BSI (British Standards Institution) to support the export plan in the future.

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In 2017,

    The company was certified for production standard, FDA number for all staff, including Good Manufacturing Practice (GMP) and Hazard Analysis and Critical Control Points (HACCP) from BSI (British Standards Institution), which is the organization provided an international standard for business. Moreover, the company had an opportunity to participate in ThaiFEX, which was interested in foreigners (particularly the countries in the Middle East and Muslim countries). This year, the company was in process of Halal standard application to support the market in the Middles East that would like to trade the company’s products.

-For the manufacturing, the company increased the storage area by investing in the container for storing product with the temperature -20oC. With this investment, 65,000 more products were put in stock.

-One of the marketing plans of 2017 was to be the partner of PTT Public Company Limited. In 2017, the company expanded five branches in PTT gas station.

-The company had the plan to expand the branch in PTT gas station gradually and would propose the new alternative sales to Amazon Café in 2018.

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In 2018,

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Franchises and Distributors

Franchising and Distributor Applications are open for negotiation
base on mutual benefits and multi-national culture of both countries.

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Delivery

Our products are sold as a frozen product and must be delivered
under the temperature-controlled container to maintain its quality.
EXW and FOB are acceptable for export, while other terms are 
negotiable.

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Payment Terms

Irrevocable Letter of credit 100% at Sight, issuing from the acceptable bank. For more information, please contact
92foodlimited@gmail.com